The Testimonial Writing Machine

Almost any business marketing small know must prove in order to gain an edge in your marketing materials. The problem is that your customers are, who know his size to sit with a blank sheet of paper and put out a brilliant testimony can be a bit tedious. Not that I want to do is ask other priorities in order, too. I accidentally stumbled across a way to get clients to systematically write testimonials. And I found that this method actually produced far better results oriented, copy of everything he had done on my own in the past. Here the system.

Introducing their products to a point of view of a page that simply lists four or five references for contact instead of the traditional page glowing testimony. Ask your prospect to contact each for more information on how you or your product works. (I even went so far as a list of suggested questions they could ask to write a reference – that helps focus on benefits) in some cases, your perspective can be applied to anything.

What I found is that if your client is contacted for current information (often by email these days), they are usually immediately feel compelled to write the equivalent of a witness well written. The key here is that, when approached by another company, they will write as if speaking to a prospect. The copy is almost always on top of selling the perfect voice for you, as a witness to remember. (If a customer a receipt for the traditional way, writes often write as if they were talking about you. Many times this is not the same campaign to blow it up.) now c ‘here is the fun part comes in. I also noticed that, often, is copied to current customers of the communication sent to the prospect. Bingo, instant testimonial, written exactly as you need for your marketing materials.

In fact, this strategy may be even stronger than the print product process written communications, as well as existing customers in the active process of marketing and tend to sell his decision and work with you too. The only precaution is to spread the love around to as many customers as possible, so that no group of customers from the burden of proof is in the process. This advice is – referral flood – how to get a flood of new business without generating a dime on advertising – by john jantsch john jantsch copyright 2005